Brand strategy and graphic design solutions
Design of packaging and a brochure to elevate a Vietnam-based baby brand to international standard.
Creation and application of an impactful brand identity system for launch of Vietnam’s first foreign invested service stations.
Design of logo, packaging and marketing collateral to launch new craft beer brand in a growing market.
With over 25 years in the industry, Paul has chalked up experience both client-side at Mars Confectionary and agency-side, at Tynan D’Arcy, The Brand Union and Blue Marlin
He relocated to Vietnam in early 2009 and is responsible for all design and production activity at Crunchy Frog.
After six formative years at Unilever Foods - working in the Consumer Insight team - the pull of agency-side saw Sarah move to The Brand Union as a Brand Consultant before later setting up her own branding and research consultancy.
Since 2009 Sarah has been Strategic Director at Crunchy Frog as well as being responsible for new business.