Crunchy Frog is a branding and creative agency based in Hanoi, Vietnam.

Established in 2010, Crunchy Frog has made a name for itself as a professional and approachable agency, helping companies build strong brands through an effective combination of strategy and design.

New craft beer brand, Overmorrow, approached Crunchy Frog with a name and a story. Our task was to develop that story into a brand positioning and from that to design a logo, bottle label and brand identity that would tell that st ory through on and offline communications, including point of sale.
Brand positioning and visual identity for the British Council
Range of packaging for Bu Baby - Vietnam's first certificated "Safe" infant clothing company

We deliver complete strategic and design solutions through a combination of:



We employ a visual, customer driven and rigorous approach to understanding and leveraging opportunities for your brand.


We excel at creating memorable, relevant and cohesive logo and visual identity systems to meet your brand goals.


We combine strategic understanding of your needs with copy-writing, design, illustration, website and production skills to help reach your target audience.
Brand Management

Brand Management

We provide an on-going brand management service, covering consultancy and creative development, to keep your brand alive.

Our founders

Crunchy Frog was established in 2010 by Paul and Sarah Bartholomew, who came to Vietnam from the UK bring over 50 years of experience in strategy and design between them.

Paul Bartholomew
Creative Director
Sarah Bartholomew
Strategy Director

Why us

Many years spent working in the UK at top consumer goods companies and design agencies have equipped us with the right mix of high level skills to execute branding projects to an international level.

Find out what makes us different! Contact us about your branding needs.