Orgen is an agriculture-focused company with retail, farming, processing, trading and start-up investment operations. Its retail brand is V-Organic.
Crunchy Frog was asked to design a new logo for the holding company that better represented its ethos and more clearly showed the name, as in the old logo the “O” was obscured.
At the same time, Orgen needed a new logo and marketing collateral for the launch of its retail arm: V-Organic. We developed a logo and identity system that reflected the organic nature of the brand but was also professional and impactful. This was applied across signage, packaging, stationery and membership cards. The shops are now operating in Hanoi.