KAfe Cup

We designed a range of tea and coffee packaging for The KAfe Cup, a new launch from the KAfe Group to be sold through their outlets and, ultimately, other retailers.

The design cleverly communicates the brand’s philosophy and connection to Vietnam through the specially commissioned Vietnamese-style paintings and ethnic patterns representing the origin of the product. This is seamlessly connected to the flavour “mood” illustration and supported by a unified yet differentiating colour palette that runs across the range of four tea and two coffee products.

KAfe Cup Coffee Range

KAfe Cup Tea Range