Crunchy Frog - Brand strategy and design

We believe that strong branding is a crucial ally in growing your business.

We build strong brands by understanding and applying brand strategy and creativity to maximise appeal to your target customer.

Want to find out how?

About us

Crunchy Frog is a foreign owned and operated brand strategy and design agency based in Hanoi, Vietnam.

Established in 2010, Crunchy Frog has quickly made a name for itself as a professional and approachable agency, providing brand strategy and graphic design solutions which really make a difference to our clients’ success.

Our multidisciplinary team works across a range of specialties to deliver solutions which meet the needs of your business, saving you the trouble of working with multiple agencies.

identity communications brand-strategy

Brand strategy

If you don’t understand what your product or service is offering to your customers – or who your customers are – then how do you communicate with them?

We use a combination of desk and market research, stakeholder and customer interviews, workshops and visual exploration to help with brand positioning, portfolio planning and brand architecture, ensuring your branding and marketing efforts are hitting the right spot.

Research Stakeholder Interviews Workshops Audits

Logos and brand identity systems

When building a brand it’s critical to present a memorable, relevant and cohesive logo and visual identity to your customers and that’s something we excel at.

We know that creativity alone isn’t enough so our design work is based on an understanding of your brand and your objectives and we prepare clear brand guidelines to ensure all future design work is consistent and helps to build your brand.

Brand Guidelines Logo Design Visual Identity


Once we have a clear idea of your positioning and identity we can then apply that to your printed and online communications.

Graphic Design Content development Website design Print artwork

Meet the team

Paul Bartholomew Sarah Turner Nguyen Cong Tung Vo Phan Tam Nguyen Duy Duc Nguyen Quang Hung

Our work

Crunchy Frog is fortunate to work across a wide range of sectors and services.

We work with NGOs, international schools, professional service providers, the hospitality sector and FMCG product manufacturers delivering everything from a logo to complete brand solutions that require strategic, design and technical skills. It certainly keeps life interesting!

MAG Poster Vietnam

Mines Action Group (MAG) International

The Brief Mines Action Group (MAG) International makes life safer for people in conflict-affected communities through providing landmine and unexploded ordnance (UXO) clearance, risk education […]

KAfe Cup

KAfe Cup

We designed a range of tea and coffee packaging for The KAfe Cup, a new launch from the KAfe Group to be sold through their […]

Vietnam Business Challenge Fund

The Vietnam Business Challenge Fund (VBCF) was designed to support the private sector in Vietnam to develop innovative business models that deliver both commercial benefits […]



Ecopark is a 500-hectare urban township project on the outskirts of Hanoi. Its focus is on green space and a natural environment, with the vision […]

The Burger Box

The Burger Box is a new dining concept from The KAfe Group. Launched earlier this month, it combines the Real Food, Real Passion philosophy of […]

KAfe Group Identity

The KAfe Group

KAfe Group was the first urban fusion cafe chain in Vietnam, opening its first branch of The KAfe in 2013. Since then its “KAfe” branded […]

UNIS Hanoi

UNIS Hanoi

United Nations International School (UNIS) Hanoi is one of the best known and regarded international schools in Hanoi but its visual identity was dated and […]

Wide Eyed Tours

Our relationship with Wide Eyed Tours goes back to 2010 when we worked with them on brand positioning, their strapline (“Experience our Experience”) and an […]

CIAT website

CIAT: Cassava Health

Design and build of a 6-language repository website to store and disseminate information related to cassava health in Asia. The project is work in progress, […]


FLC Golf Links

Visual identity for new golf course in Sam Son befitting of its quality and exclusivity. Applied to a sales kit for launch and a website […]



Evolution and development of logos and brand identity for a range of businesses in Vietnam and overseas.

VN Tower

VN Tower

New design style for construction company, VNTower, to help the company stand out from the competition and operate at an international level. Applied initially to […]

Year of the Gibbon 2015

Primate Specialist Group

Design and build of a website to promote the activities of the small ape section of the global Primate Specialist Group, including a section specifically […]

DK Engineering

DK Engineering

Brand strategy, providing clarity on positioning and a new brand architecture that aligns with business strategy, followed by design of a logo and brand identity […]

Euroa Butter Factory

Euroa Butter Factory

A new website for a boutique B&B in Australia, designed to promote the stunning style of the property and its potential as a wedding venue.



Design of a visual identity for Phase II of Oxfam’s Pro Poor Policy Monitoring Project, including logo. The identity had to meet Oxfam brand guidelines […]

Ecoba website


Design and coding of dual-language website and design of marketing materials for Hanoi-based construction company.



Desk research, stakeholder interviews, a field visit, content development and design to prepare an engaging report about WWFs eco-tourism project in Cat Tien National Park.

The British Council

British Council

Brand positioning, visual identity systems and communications materials for four of the British Council’s English teaching courses to highlight the main benefits of each course and […]

The British Embassy 40th Logo

The British Embassy

A stand-out logo to celebrate 40 years of diplomatic relations between the UK and Vietnam and to promote the three major themes of the public […]



A new identity for the REDD+ Energy and Agriculture Programme (REAP) to help it stand out from REDD+ and other SNV programmes and projects. The […]


SNV – Consultancy

We have provided consulting services to SNV Netherlands Development Organisation (SNV) on two projects: a market intelligence study in Bac Kan province and developing a […]

Karibon packaging


Packaging design and Point of Sale (POS) for new and existing brands of facemask. Design provided clear points of difference in a crowded marketplace.

La Francopanie

International Organisation of La Francophonie

Design and print of a programme of events and film invitations for the International Day of the Francophonie in both 2014 and 2015.


South & Southeast Asia Made (SEAM)

Logo and business card design for new initiative that shares resources and research from the designers, organisations and individuals in Asia working creatively to improve […]

Essence d'Orient

Essence d’Orient

Logo and website design and build for one of the top hotels in Hanoi’s Old Quarter. The client has now applied the logo and website […]



Brand identity for a new brewery product launch, based around the idea of the barman being able to inject some creativity when serving beer, applied […]

Buffalo Tours

An impactful and inspirational 2013-2014 brochure for the Indochina and Thailand travel specialists.

Duty Free Noi Bai

Duty Free

Design and print of backlit transparent panels for new and existing Duty Free shops at Noi Bai International airport.

We delight our clients

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